Nytimes books 201611/27/2023 ![]() ![]() In what world does it make sense that it matters whether I buy the book in paper or in digital format? I still bought the book. I’ve been involved with book launches that have sold more than enough copies to hit the bestseller lists, but because the numbers were split between digital and print, they didn’t make it. If you ask a typical person this question-someone who has never descended into the muck of the behind-the-scenes reality of the bestseller lists-they’ll of course answer something like, “It’s a book that has sold tens of thousands of copies,” or, “It’s the book that has sold the most copies.”įrom an author’s standpoint, this is maddening. But the bottom line, especially if you have anything to do with the traditional publishing industry, is this: WSJ or NYT bestseller = more money for authors, publishers and agents. And let’s face it: It matters because it’s pretty damn cool to be a New York Times and Wall Street Journal bestselling author. NYT bestsellers get phone calls and emails from the media. It’s a self-feeding system.īestseller lists also mean more appearances in the media. If your book is a bestseller, it all of a sudden gets more copies on bookstore shelves and other promotions. ![]() If you’re a nonfiction author, and particularly if you write business books, bestseller lists mean more speaking gigs, higher consulting rates, higher visibility, and an enhanced reputation. Since the publishing industry still shows great deference to these lists, finding your name on them significantly impacts the advance on your next book contract. ![]()
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